Sales & Marketing Director

Oak Grove | DeMotte, Indiana

Lead Growth. Build Relationships. Make a Difference.

Oak Grove, a vibrant senior living community in DeMotte, Indiana, is seeking an experienced and energetic Sales & Marketing Director to join our leadership team.

As part of Greencroft Communities, a respected non-profit organization dedicated to enriching the lives of older adults, Oak Grove offers an opportunity to build a rewarding career while making a meaningful impact in the lives of residents and their families.

If you are a relationship-builder who enjoys connecting with people, developing strategic marketing initiatives, and driving occupancy growth, we'd love to hear from you.

Why Join Oak Grove?

At Oak Grove, you'll be part of a mission-driven team committed to providing exceptional senior living experiences. We value compassion, integrity, excellence, and service while creating a welcoming environment for residents and team members alike.

Benefits

• Medical, Dental, and Vision Insurance
• Voluntary Life Insurance
• 403(b) Retirement Plan with Employer Match
• Paid Time Off (PTO)

Position Summary

The Sales & Marketing Director leads the overall sales and marketing strategy for the community, driving occupancy and census growth across all service lines. This role combines proactive external marketing with hands-on sales leadership, guiding prospective residents and families from their first inquiry through move-in.

You will serve as both the public face of Oak Grove and an internal leader, building strong referral relationships while ensuring an exceptional customer experience throughout the sales journey.

What You'll Do

Lead the Sales Process

• Guide prospects and families through the full sales journey from inquiry to move-in.
• Conduct personalized community tours and provide timely follow-up.
• Coordinate admissions and move-in processes with campus teams.
• Manage prospect activity, pipeline tracking, and conversion metrics using CRM tools.

Drive Marketing & Business Development

• Develop and execute strategic sales and marketing plans aligned with occupancy goals.
• Build relationships with physicians, hospitals, discharge planners, faith communities, civic organizations, and referral partners.
• Represent Hamilton Grove at networking events, community expos, and outreach activities.
• Collaborate with the Greencroft Communities marketing team on branding, advertising, digital content, and promotional materials.
• Support and manage community social media efforts to increase awareness and engagement.

Create Meaningful Community Engagement

• Plan and coordinate events including open houses, educational programs, and community gatherings.
• Partner with resident life and leadership teams to create welcoming experiences for visitors and prospective residents.
• Support initiatives that enhance resident satisfaction and promote community life.

Collaborate & Lead

• Work closely with campus leadership to monitor occupancy trends and performance goals.
• Share best practices with sales and marketing colleagues across Greencroft Communities.
• Provide regular reporting on lead generation, sales activity, and marketing outcomes.
• Coach, mentor, and support team members while fostering a positive, high-performing culture.

What We're Looking For

Education & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred (or equivalent experience).
• 3–5 years of sales, marketing, admissions, or business development experience.
• Experience in senior living, healthcare, hospitality, or a related service industry preferred.
• Demonstrated success achieving sales goals and implementing marketing strategies.

Skills & Qualifications

• Excellent communication, presentation, and relationship-building skills.
• Strong networking, event planning, and lead generation abilities.
• Experience with CRM systems (Aline preferred) and Microsoft Office.
• Highly organized with the ability to manage multiple priorities.
• Passion for serving older adults and supporting the mission and values of Greencroft Communities.

Schedule

This is a full-time leadership position. Occasional evening and Saturday hours may be required to support events, outreach activities, and community engagement initiatives.

Join Our Mission

At Oak Grove, you'll have the opportunity to combine your sales and marketing expertise with meaningful work that positively impacts the lives of seniors and their families. If you're ready to grow occupancy, strengthen community partnerships, and contribute to a mission-focused non-profit organization, we encourage you to apply today.

Hamilton Grove is part of Greencroft Communities, a non-profit organization committed to providing quality housing, healthcare, and services that enrich the lives of older adults.